The German national team and Mercedes-Benz have one thing in common: only the best is enough. With the campaign #BereitWieNie (Ready like never before), the brand supported the national team in their chase of the World Cup 2014. And with success: the team brought home the trophy.
Credits: Jung von Matt/Spree, in collaboration with Jung von Matt/Neckar. ECD: Holger Oehrlich and Philipp Barth / CD: Robert Herter / Art Director: Lucas Osis, Marlon von Franquemont / Copywriter: Nico Baumann / Account: Darek Stoehr / Agency Producer: Christoph Koehler / Producer: Joni Adams / Director: Alex & Liana / DOP: Christopher Probst / Production: Tempomedia / Post-Production: The Mill London.