In 2016, Volkswagen prepared the German players for the UEFA European Championship in a Volkswagen training centre and helped fans to express their emotions.
TVCs
On the microsite, fans could train their heroes by controlling machines using their keyboard.
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Football is emotion. With the Volkswagen ALLSTAR Fanjis, we offered the German fans the perfect tool to express their feelings.
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Credits: DDB Berlin / MD: Miles Lord / ECD: Tom Hauser / CD: Nikolai Diepenbrock, Tomas Tulinius, Stephan Schaeffer / AD: Mahmoud Fathy, Nicolai Makowski, Kathrin Koehler / Photography: He&Me / Digital Production: Bunch / Illustration Gif Emoji: Mary Signe (Bunch).