The UMC hospital in Utrecht was in need of care workers. To invite people to apply, we printed fake doors next to the real doors on the city bus that drove to the hospital every day, making it look like the doors were always open. Then, on the real doors, we printed images of hospital situations mixed with bus travellers, turning the bus into an open hospital. The message was simple: "Get in. Come work for UMC."
Credits: STEAM Amsterdam. CD: Maarten Kuipers / AD: Rob Bary, Marlon von Franquemont / Designer: Ronnie Besseling / Photography: Maurice Heesen.