This initially European campaign was launched to make the brand Nikon more approachable for a wider target group.
As a result, Nikon became overall market leader in Europe by the end of 2011. And the campaign was licensed in 186 countries including China, South Africa, Brazil and Australia.
As a result, Nikon became overall market leader in Europe by the end of 2011. And the campaign was licensed in 186 countries including China, South Africa, Brazil and Australia.
Brandfilm:
Single TVC's:
Image ads:
Product ads:
Events:
Honours & Awards:
EACA Euro Effie Gold
EACA Euro Effie Silver
Epica Silver
Luerzer's Archive 200 Best Ad Photographers Worldwide 14/15
2x GWA Effie Germany Silver
Effie France Silver
Effie Hungary Silver
Effie Hungary Bronze
IPA Effectiveness Award Silver
EACA Euro Effie Gold
EACA Euro Effie Silver
Epica Silver
Luerzer's Archive 200 Best Ad Photographers Worldwide 14/15
2x GWA Effie Germany Silver
Effie France Silver
Effie Hungary Silver
Effie Hungary Bronze
IPA Effectiveness Award Silver
Credits: Jung von Matt/Spree / CD: Peter Gocht, Christian Kroll, Mark Isken, Florian Schwalme / AD: Marlon von Franquemont, Javier Argueta, Christian Kies, Pia Dresser, Gustavo Sonoda / CW: Björn Ingenleuf, Patrick Klebba, Lars Baldermann, / Account team: Ilan Schäfer, Jutta Caballero, Sirkka Köster, Andrea Bagdy and many more.