This initially European campaign was launched to make the brand Nikon more approachable for a wider target group.
As a result, Nikon became overall market leader in Europe by the end of 2011. And the campaign was licensed in 186 countries including China, South Africa, Brazil and Australia.
Single TVC's:
Image ads:
Product ads:
Honours & Awards:​​​​​​​
EACA Euro Effie Gold
EACA Euro Effie Silver 
Epica Silver 
Luerzer's Archive 200 Best Ad Photographers Worldwide 14/15
2x GWA Effie Germany Silver 
Effie France Silver
Effie Hungary Silver
Effie Hungary Bronze
IPA Effectiveness Award Silver

Credits: Jung von Matt/Spree / CD: Peter Gocht, Christian Kroll, Mark Isken, Florian Schwalme / AD: Marlon von Franquemont, Javier Argueta, Christian Kies, Pia Dresser, Gustavo Sonoda / CW: Björn Ingenleuf, Patrick Klebba, Lars Baldermann, / Account team: Ilan Schäfer, Jutta Caballero, Sirkka Köster, Andrea Bagdy and many more.
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