There are times when a brand, a product and its targets have lots in common. They’re a match made in heaven. The robust Tucson was the result of Korean discipline and hard work. A car dedicated for hard-working people, who often build a career and a family at the same time.
“The campaign reached 136 million impressions online, and millions of Youtube views and comments. Helping Hyundai to increase sales and achieve the best-ever Q3 in 2018,
with the Tucson as best-selling model.”

Honours & Awards:​​​​​​​
EACA Euro Effie Silver
Top 5 Most Shazamed Ads - The Drum
Luerzer's: 200 Best Ad Photographers Worldwide

Credits: INNOCEAN Berlin / Global CCO: Jeremy Craigen / European CCO: Gabriel Mattar, COO: Andreas Cordt, Business Director: Andrea Razeto / ECD: Ricardo Wolff / Senior AD: Marlon von Franquemont / Illustrator: Halil Mete / Senior Creative Producer: Morten Frantz / Senior Account Director: Sven Kuebler / Account Manager: Lin Fang, Min Kyung Park / Senior Strategy Manager: Anna Nowak-Otto / European Planning Director: Sophia Goerner / European CSD: Mark Fosbueary / Senior Media Manager: Maria Vittoria Montanari / Havas Media Group: Wolfgang Ruch / Directors: Charles Guard, Thomas Guard / DOP: Marcel Zyskind / Editors: Ted Guard, André Gelhaar / Colourist: Maximilian Baule / Tempomedia: Alexander Schildt, Stephan Brockmann / ACHT Hamburg: Lena Schulz / MOKOH Music: Stephan Moritz / Local production: Production Service Scandinavia.