When Hyundai introduced a range of high-performance cars under the name “Hyundai N”, instead of just making ads to promote them,
the brand decided to put their money where their mouth is – and prove their performance on racing tracks all around the world.

But keep in mind: when it comes to racing, Hyundai is just a newbie. Hyundai Motorsport was only founded in 2012. However, when Hyundai decided to compete in the legendary FIA WTCR in 2016, it took only three years to take home the FIA WTCR championship title in 2018.
On top of this, Hyundai also won a bunch of races in the FIA World Rally Championship. So, the campaign deserved a message with attitude: get used to it.

Credits: INNOCEAN Berlin. CCO: Gabriel Mattar / ECD: Ricardo Wolff / Senior AD: Marlon von Franquemont. Producer: Morten Frantz. / Business Director: Andrea Razeto / Account: Sven Kuebler / Editor: Piet Schmelz / Post-Production: Pirates 'N Paradise.
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