We used the car design editor of Gran Turismo 7 in a groundbreaking way, transforming street model cars into free in-game ads featuring ANWB’s exact private lease offers. By racing with our cars during other gamers’ livestreams, we hijacked their streams and engaged car enthusiasts. The campaign was launched in The Netherlands but achieved over 31m impressions on a limited budget.
Honours & Awards:
Eurobest Shortlist
Credits:
Agency: FITZROY Amsterdam / Executive Creative Director (Partner): Mischa Schreuder / Client Services Director (Partner): Marnix van Tiggeloven / Creative Director: Marlon von Franquemont-Koster / Reinier Demeijer-Gorissen / Account Director: Orfee Goedkoop / Designers: Martin Kipper, Lili Karakas, Alex Constantinou / Art Director: Thomas van Driel / Copywriter: Marten Meijboom./ Creative Interns: Nico Collier Falcon, Alexia Vizaki / Editor/Motion: Martin Kipper, Christian Eiscobar, Marlon von Franquemont-Koster / Livestream Production Company: GameKings, Blammo MediaBlammo Media (Gamekings / Consultant: H20 Esports Campus
Eurobest Shortlist
Credits:
Agency: FITZROY Amsterdam / Executive Creative Director (Partner): Mischa Schreuder / Client Services Director (Partner): Marnix van Tiggeloven / Creative Director: Marlon von Franquemont-Koster / Reinier Demeijer-Gorissen / Account Director: Orfee Goedkoop / Designers: Martin Kipper, Lili Karakas, Alex Constantinou / Art Director: Thomas van Driel / Copywriter: Marten Meijboom./ Creative Interns: Nico Collier Falcon, Alexia Vizaki / Editor/Motion: Martin Kipper, Christian Eiscobar, Marlon von Franquemont-Koster / Livestream Production Company: GameKings, Blammo MediaBlammo Media (Gamekings / Consultant: H20 Esports Campus